Creative Director– Krispy Kreme

In 2013, I collaborated with Krispy Kreme Mexico as Creative Director for a special campaign that blended fashion, philanthropy, and branding. Together, we launched Donar Está de Moda (“Giving is in Style”)—the brand’s first-ever fashion-themed initiative. I developed the concept and led the creative execution, inviting top Mexican fashion designers to redesign the iconic donut box in support of Fundación Daunis. The campaign not only broke national sales records but also earned Krispy Kreme Mexico a global innovation award. It was widely covered by fashion and lifestyle media, including Vogue México, and positioned the brand in a bold new cultural space—proving the power of cross-industry storytelling and purpose-driven design. This collaboration stands as a key example of how creativity can drive impact, visibility, and commercial success when rooted in meaning and cultural relevance.