Creative Strategy & Content Direction – Miami Shoe Museum

Creative Strategy & Content Direction – Miami Shoe Museum (2024–2025) | Miami, FL In 2024, I began collaborating with the Miami Shoe Museum to develop a content and communication strategy that would elevate the museum’s cultural presence and connect with new audiences across digital platforms. My role included crafting the brand’s creative direction, designing engaging storytelling formats, and producing content that bridges fashion history, design, and pop culture. Through a combination of editorial planning, social media strategy, and creative campaigns, I helped reposition the museum as a dynamic and relevant cultural institution. This ongoing partnership blends education, creativity, and entertainment—highlighting the artistic and social value of footwear through a contemporary lens. Working with the Miami Shoe Museum has been a unique opportunity to apply my experience in fashion, media, and brand building to a project that celebrates identity, heritage, and design innovation. https://www.miamishoemuseum.us/