Creative Director – WatchMojo

From 2016 to 2024, I led the creative vision for WatchMojo Español, helping grow the YouTube channel from 2 million to over 8 million subscribers. Through bold storytelling, data-driven content strategies, and a deep understanding of audience behavior, we tripled monthly views and positioned the brand as the top Spanish-language entertainment channel on the platform. My role went far beyond ideation—I oversaw production pipelines, coordinated with writers, editors, and animators, and ensured every piece of content aligned with our creative standards and brand voice. I also directed content strategy across TikTok, Instagram, Facebook, and YouTube, building a cross-platform presence that resonated with global Spanish-speaking audiences. In addition to WatchMojo Español, I contributed to the main WatchMojo YouTube channel (25M+ subscribers), creating high-performing content that maintained the brand’s reputation as a leader in digital entertainment. Creative Director – Digital Media & Brand Growth