Creative Director – Discovery Home & Health

In 2018, I served as Creative Director and Costume Designer for the Mexican edition of ¡No te lo pongas!, produced and broadcast by Discovery Home & Health. As the creative lead, I was in charge of developing the visual identity of the show and designing wardrobe transformations that reflected each participant’s personality, lifestyle, and potential. The project involved close collaboration with hosts Olivia Peralta and Óscar Madrazo, guiding each makeover from concept to execution. I curated customized looks, led the styling process, and ensured that the show’s overall aesthetic was fresh, empowering, and aligned with the emotional storytelling of each episode. Broadcast across Latin America, this show allowed me to merge fashion, television, and transformation—demonstrating how intentional design can have a lasting personal and cultural impact.