Creative Advisor & Brand Mentor – Regina Guiót

I had the opportunity to guide designer Regina Guiót in the launch of her namesake brand, serving as a creative mentor and strategic advisor throughout the entire process. From brand positioning and storytelling to collection development and visual communication, I supported the creation of a cohesive and authentic fashion identity. Together, we shaped a debut collection that combined strong conceptual foundations with refined aesthetics, resulting in a successful presentation at Mercedes-Benz Fashion Week Mexico. My role included creative direction for the brand narrative, refining the concept, and advising on how to connect with a broader audience while staying true to the designer’s voice. It was a rewarding experience to help transform raw vision into a tangible brand ready to stand on an international stage.