Associate Creative Director – Paty Lu

From 2010 to 2021, I collaborated with Paty Lu as Associate Creative Director and Costume Designer, contributing to the creative evolution of one of Mexico’s most iconic children’s entertainment brands. I was responsible for designing stage costumes, developing visual concepts, and helping define the brand’s creative universe across live shows, television, and merchandise. A key part of my role involved working closely with animators to co-create original characters, ensuring visual and conceptual consistency between the animated content and the live experience. The project required a multidisciplinary approach—blending costume design, character development, and brand storytelling—to build a world that connected deeply with young audiences. Over more than a decade, I helped shape a visual identity that remained fresh, emotionally resonant, and true to the joyful spirit of Paty Lu.